Peter S. H. Leeflang

Aston University · Vienna University of Economics and Business

2本站收录论文

283这些论文的被引

2本站 h 指数

5合作者

作者编号 A5077152739 · ORCID 0000-0001-7308-8937。统计只算本站收录的论文。

发表的论文2 篇，按出版时间

1
Cause-Related Marketing as Sales PromotionJournal of Marketing Research202323
2
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer AcquisitionJournal of Marketing2017260

按月发文

逐年被引

合作者

Mark Heitmann1 篇 Lisette de Vries1 篇 Sonja Gensler1 篇 Christina Schamp1 篇 Yuri Peers1 篇

研究主题和期刊

Journal of Marketing1 Journal of Marketing Research1