Detelina Marinova

发表的论文8 篇，按出版时间

1. 1
   EXPRESS: Ready to Convert? How to Talk with Sales LeadsJournal of Marketing Research20260
2. 2
   Research-Driven Apps: The Last Mile of Marketing ScholarshipJournal of Marketing20260
3. 3
   From JM as Catalyst to JM as Community: Positive, Bold, and PragmaticJournal of Marketing20250
4. 4
   Paradigms for Progress: An Anomaly-First Framework for Paradigm DevelopmentJournal of Marketing202312
5. 5
   JM : Promoting Catalysis in Marketing ScholarshipJournal of Marketing202220
6. 6
   Business-to-Business E-Negotiations and Influence TacticsJournal of Marketing202085
7. 7
   Frontline Problem-Solving Effectiveness: A Dynamic Analysis of Verbal and Nonverbal CuesJournal of Marketing Research2017104
8. 8
   To Prescribe or Not to Prescribe? Consumer Access to Life-Enhancing ProductsJournal of Consumer Research201613