Vanitha Swaminathan

发表的论文8 篇，按出版时间

1. 1
   From JM as Catalyst to JM as Community: Positive, Bold, and PragmaticJournal of Marketing20250
2. 2
   Paradigms for Progress: An Anomaly-First Framework for Paradigm DevelopmentJournal of Marketing202312
3. 3
   JM : Promoting Catalysis in Marketing ScholarshipJournal of Marketing202220
4. 4
   Branding in a Hyperconnected World: Refocusing Theories and Rethinking BoundariesJournal of Marketing2020456
5. 5
   Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging CampaignsJournal of Marketing2019785
6. 6
   Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed ProductsJournal of Marketing2019124
7. 7
   What Goes around Comes around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network DensityJournal of Marketing201565
8. 8
   How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination PerspectiveJournal of Consumer Research201537