Kristopher O. Keller

发表的论文7 篇，按出版时间

1. 1
   Filling the Void: How Competing Brands Can Capitalize on a Brand DeletionJournal of Marketing20261
2. 2
   Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package SizesJournal of Marketing20252
3. 3
   Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?Marketing Science20257
4. 4
   Soda Taxes and Marketing ConductJournal of Marketing Research202326
5. 5
   A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda CategoryJournal of Marketing202325
6. 6
   Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella BrandJournal of Marketing Research202049
7. 7
   Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding StrategiesJournal of Marketing201667